Results / "GETLIŅI EKO" AGRICULTURE

"Getlini EKO" is a company responsible for the largest landfill in the Baltic States – Getlini – located in the Riga region, Stopiņi parish; the company is also implementing the largest environmental protection project in the Baltic countries. For several years, the investment made in the waste management and power generation of Getlini landfill has demonstrated its effectiveness, financial returns and a positive impact on the preservation of the environment.

In 2011, "Getlini EKO" began a targeted agricultural development, which initially covered the accommodation of sheep flocks on the covered hills of Getlini during the summer seasons and the creation of greenhouses for tomatoes, flowers and other products. The opening of the greenhouses and tomato production form a unique example for the implementation of eco-compatible activities in Latvia. Heat produced by the power unit is used to heat the "Getlini EKO" greenhouses, providing an ideal environment for agricultural production during the cold months.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Goal

The communicative goal has been, and still is, explaining these activity trends to a wider society and also overcoming such myths and stereotypes that involve the suitability of a waste deposit area for growing food products and products of animal alimentation.

Solution

While developing these two lines of agriculture, "Getlini EKO" focused on informing and educating the public on the conditions in the landfill, safety and quality of the final products, as well as raising the brand awareness for Getlini EKO tomatoes. Jazz Communications provided and continues to provide communication activities to achieve these goals. Our work includes the organisation of visits for media representatives, interested parties and environmental organisations at the landfill, media activities that focus on the presentation of events and circumstances at Getlini as well as informing society about news regarding the agricultural activities of Getlini on a regular basis. The communication encompasses both the traditional media and the information activities via social media channels.

Result

"Getlini EKO" tomatoes have acquired their recognition as a highly valued product in the niche of the best quality and highest price. The demand for the products has made it possible for the company to double the amount of its greenhouses and thereby to also diversify and double the amount of the tomatoes offered in the market. The agriculture trend that started as an experimental line currently comprises nearly half of the annual turnover of the deposit area.

Other Results

SCANDAGRA “COUNTRY DAY 2015”

On 22 June 2015, we organised the annual client event “Country Day 2015” for Scandagra, an international agricultural products company. This event was full of Latvian traditions and atmosphere and took place on a farm in the district of Bauska. The event gathered more than 300 clients and cooperation partners of the company with their families.
 

SpellingBee - Vārdzinis2013

The international language company "Skrivanek Baltic" is one of the bigger language service providers in Latvia. "Skrivanek Baltic" is a part of the international company "Skrivanek grupa" that provides qualitative translations and language training. On 14 May 2013, for the first time in Latvia, the company organised an English language competition for high school students "VārdZinis" (WordMaster) that is globally known as a "Spelling Bee" and has become especially traditional and popular in the US and other countries of the world.

Business Escalator

The Business escalator is a joint project by the "Alfa" trade park and the "Dienas Bizness" newspaper, which was initiated in 2013 in order to promote the marketing development of young entrepreneurs. It also provides them with an opportunity to operate on the premises of the Alfa trade park for a month, thereby attracting client attention to their products and promoting sales. The author of the Business Escalator idea is the Jazz Communications team.

Riga City Festival

The annual "Riga City Festival" is one of the largest and most visited city festivals in Riga. The festival takes place every year in August and lasts for three days.

Citadele Challenge Cup 2015

The bank not only cares for its employees and clients, but also annually organises different competitions for its cooperation partners. In 2015, the JazzCom team had the honour of providing karting, safe driving and off-road competitions at the 4x4 track, which offered all participants an adrenaline kick for the whole day.

The "Starmetis" Short Film Festival

The "Starmetis" Festival is a short film script competition announced by the "Alfa" trade park, which began in 2013. This festival was created as a short-term initiative including various activities and film presentations. All submitted works were evaluated by a professional panel of judges consisting of three people: Dita Rietuma, Roberts Vinovskis and Jānis Nords. The panel of judges evaluated submitted works on their conformity with the topic, script originality and the possibilities of implementing the ideas.