Goal
Our goal was to provide a wide range of information on "White Night", planned events, their schedule and applicability to different age groups and interests.
Results / Contemporary culture festival "White Night"
Riga is one of the cities that have joined the tradition of the contemporary culture festival “Baltā nakts” since 2005. The tradition of White Night began in Paris in the year 2002. It was followed by Brussels, Madrid, Riga and Rome, thus establishing a common network called "European White Nights". In Riga, the festival is organised by the Department of Culture of Riga City Council’s Education, Culture and Sport’s Department (later in the text Department of Culture).
We were the collaboration agency of the festival for five years in a row, providing the festival’s marketing and communications campaign.
Solution
Jazz Communications was directly responsible for the preparation of planning for the marketing and communication campaign and its implementation, getting partners and subcontractors involved, the coordination of their work, preparation of promotions, publicity, informational and presentation materials, as well as the implementation of a public relations campaign and involving information partners.
As part of the campaign, we also conducted the cooperation with volunteers, cultural workers, organised information points for visitors, provided communication on social networks, as well as ensured the cooperation with the arts and culture organisations that participated in the official festival programme
An essential part of our work was also the coordination of unions, associations and non-governmental organisations that had responded to the festival organisers’ call and became part of the festival programme as volunteers, offering their projects to the visitors of "White Night" for free.
Result
During these years, the festival had an average of 60,000 to 90,000 visitors. The festival consists annually of around 50 contemporary art projects of different sizes, including performances, exhibitions, installations, productions, cinema, theatre and circus performances, music projects, discussions and other forms of art that are opened for visitors without any fee for one night in early September. Around 150 different Latvian and foreign artists take part in the organisation of "White Night".
Other Results
Riga City Festival
The annual "Riga City Festival" is one of the largest and most visited city festivals in Riga. The festival takes place every year in August and lasts for three days.
The "Starmetis" Short Film Festival
The "Starmetis" Festival is a short film script competition announced by the "Alfa" trade park, which began in 2013. This festival was created as a short-term initiative including various activities and film presentations. All submitted works were evaluated by a professional panel of judges consisting of three people: Dita Rietuma, Roberts Vinovskis and Jānis Nords. The panel of judges evaluated submitted works on their conformity with the topic, script originality and the possibilities of implementing the ideas.
SpellingBee - Vārdzinis2013
The international language company "Skrivanek Baltic" is one of the bigger language service providers in Latvia. "Skrivanek Baltic" is a part of the international company "Skrivanek grupa" that provides qualitative translations and language training. On 14 May 2013, for the first time in Latvia, the company organised an English language competition for high school students "VārdZinis" (WordMaster) that is globally known as a "Spelling Bee" and has become especially traditional and popular in the US and other countries of the world.
Foursquare day in Alfa
Every year, on 16 April, the social platform Foursquare* day is celebrated worldwide. The Shopping Park Alfa became the venue of the event "Foursquare Day 2012", which fits in over 1800 events devoted to Foursquare day held across the world, and it has now become the largest meeting point of Foursquare platform participants in Latvia.
"GETLIŅI EKO" AGRICULTURE
"Getlini EKO" is a company responsible for the largest landfill in the Baltic States – Getlini – located in the Riga region, Stopiņi parish; the company is also implementing the largest environmental protection project in the Baltic countries. For several years, the investment made in the waste management and power generation of Getlini landfill has demonstrated its effectiveness, financial returns and a positive impact on the preservation of the environment.
Business Escalator
The Business escalator is a joint project by the "Alfa" trade park and the "Dienas Bizness" newspaper, which was initiated in 2013 in order to promote the marketing development of young entrepreneurs. It also provides them with an opportunity to operate on the premises of the Alfa trade park for a month, thereby attracting client attention to their products and promoting sales. The author of the Business Escalator idea is the Jazz Communications team.