Results / "GETLIŅI EKO" AGRICULTURE

"Getlini EKO" is a company responsible for the largest landfill in the Baltic States – Getlini – located in the Riga region, Stopiņi parish; the company is also implementing the largest environmental protection project in the Baltic countries. For several years, the investment made in the waste management and power generation of Getlini landfill has demonstrated its effectiveness, financial returns and a positive impact on the preservation of the environment.

In 2011, "Getlini EKO" began a targeted agricultural development, which initially covered the accommodation of sheep flocks on the covered hills of Getlini during the summer seasons and the creation of greenhouses for tomatoes, flowers and other products. The opening of the greenhouses and tomato production form a unique example for the implementation of eco-compatible activities in Latvia. Heat produced by the power unit is used to heat the "Getlini EKO" greenhouses, providing an ideal environment for agricultural production during the cold months.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Goal

The communicative goal has been, and still is, explaining these activity trends to a wider society and also overcoming such myths and stereotypes that involve the suitability of a waste deposit area for growing food products and products of animal alimentation.

Solution

While developing these two lines of agriculture, "Getlini EKO" focused on informing and educating the public on the conditions in the landfill, safety and quality of the final products, as well as raising the brand awareness for Getlini EKO tomatoes. Jazz Communications provided and continues to provide communication activities to achieve these goals. Our work includes the organisation of visits for media representatives, interested parties and environmental organisations at the landfill, media activities that focus on the presentation of events and circumstances at Getlini as well as informing society about news regarding the agricultural activities of Getlini on a regular basis. The communication encompasses both the traditional media and the information activities via social media channels.

Result

"Getlini EKO" tomatoes have acquired their recognition as a highly valued product in the niche of the best quality and highest price. The demand for the products has made it possible for the company to double the amount of its greenhouses and thereby to also diversify and double the amount of the tomatoes offered in the market. The agriculture trend that started as an experimental line currently comprises nearly half of the annual turnover of the deposit area.