Team /Lāsma Sīle
Lāsma joined our team because she wanted to prove her professional skills in the daily work of the agency. So far, Lāsma has gained significant experience in the internal communication of organisations. For more than 4 years, the professional daily life of Lāsma consisted of intensive, dynamic and multifaceted work at the Pauls Stradiņš Clinical University Hospital as the head of the Communication Department of the company. Her experience consisted of intensive relations with media, communication in crisis situations, progress of the positive reputation of the hospital, introduction and putting into practice of new digital communication tools on a daily basis at the hospital, establishment and implementation of the internal communication strategy and creation of new client-oriented Internet communication.
Moreover, before that, Lāsma had been the public relations specialist at the Ministry of Transport of the Republic of Latvia and the public and socio-political relations specialist at the Latvian entity of the global leading cement producer CEMEX. Lāsma also has great understanding of the work of non-governmental organisations because she had managed the membership programme at the British Chamber of Commerce (BritCham) for two years.
In public relations work, the same as in life, Lāsma is fascinated by more and more new challenges because they enable her to not stop and keep growing. Lāsma has obtained a master’s degree in education science at the University of Latvia and currently is studying in the master’s programme of business management at Riga Business School (RBS).