Linda Vītola Linda Vītola

PRBI Barometer: 2023 brings higher expectations of ethical PR

PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%). One notable change from the previous year’s survey is that the third most popular service is now content production (57.9%). Change communication and internal communication are not far behind either.

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Linda Vītola Linda Vītola

JazzCom has its Own President

JazzCom Founding Partner and Head of Strategy Juris Petersons has been elected president of PR Boutiques International (PRBI) independent communication agency network for 2022 / 23. With a challenging post-pandemic year ahead Juris has confimed he’s eager to jump right in and see where PRBI can improve its operations for its existent members, while offering a widening global reach and quality services around the globe.

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Good or Bad – Hard to Say

There is an old Chinese fairy tale about a peasant.

One night his horse escapes. Neighbors express sympathy, and the peasant states: “Good or bad? It's hard to say.”

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Awaiting Crises

You will be hit by a crisis. It’s not known when exactly or how, but clear as day, it will happen.

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